Manchester has been crowned the UK’s top city for renters in 2025, with 62% of households renting. A booming student population, extensive transport network, and strong tenant satisfaction have made Manchester the most attractive rental market in the country. Meanwhile, Oxford leads in tenant satisfaction, and London remains the largest overall rental market despite high costs.
Manchester leads the way with strong demand and affordability
Manchester’s rental dominance stems from a combination of high student numbers, affordable housing, and strong connectivity. Over 133,000 properties are currently rented in the city, with university students making up a key part of the tenant pool. Manchester’s 88,997 students — over four times more than Norwich’s 21,375 — sustain steady demand, while the city’s 2,788 transport stops make it easy for renters to navigate.
Tenant satisfaction stands at a solid 73%, a stark contrast to Leicester’s 51% — the lowest among major rental hubs. Affordability remains a bright spot, with a price-to-income ratio of 7.07, nearly half that of London’s staggering 13.51. A youthful atmosphere adds to Manchester’s appeal, with 17% of the population aged 18–24, compared to just 9% in London.
According to Property Investments UK, Manchester’s success stems from its “dynamic mix of culture, connectivity, and opportunity,” making it an ideal market for both renters and investors.
Oxford and Norwich attract renters with satisfaction and stability
Oxford leads in tenant satisfaction, with 78% of renters expressing contentment. High demand comes from the city’s 46,250 university students and strong local job market. However, Oxford’s affordability remains a challenge, with property prices averaging £549,581 — up 10% from last year. This keeps many residents in the rental market.
Norwich ranks second overall, with 57% of households renting. Though its university population is smaller, Norwich benefits from strong infrastructure, with 1,219 transport stops — 40% more than Cambridge’s 730 — and a robust 73% employment rate. Tenant satisfaction in Norwich stands at 64%, boosted by the city’s balanced pace of life and affordability (ratio of 7.03).
London remains the giant, while smaller towns offer a quiet alternative
London holds onto its status as the UK’s largest rental market, with over 1.8 million rented properties. Its extensive transport network, with 19,430 stops, and a 76% employment rate keep the rental market competitive. However, affordability remains a challenge with a price-to-income ratio of 13.51 — the highest in the country.
On the quieter side, Rochford has just 19% of households renting — the lowest in the UK. Despite a solid 72% satisfaction rate, limited transport (33 stops) and a small young adult population (6%) make it more appealing to homeowners than renters.
Fareham and Bromsgrove reflect a similar trend, with rental rates at 21%. Both towns report high tenant satisfaction (84% and 78%, respectively), but with low young adult populations and moderate affordability, they attract residents seeking quieter, more suburban lifestyles.
